When it comes to labeling, two main options dominate the market — Avery labels and generic labels. Both can help you create address labels, shipping labels, product tags, and organizational stickers, but they’re not always equal in quality, price, and convenience.
If you’ve ever stood in the office supply aisle wondering whether to go with Avery’s trusted brand or a cheaper generic alternative, this guide will help you make an informed decision.
1. What Are Avery Labels?
Avery labels are pre-cut adhesive sheets made by Avery Products Corporation, a company known for high-quality printing materials and precise sizing. Avery labels are popular because they come with matching templates for easy printing, available in Avery Design Print Online, Microsoft Word, and Google Docs.
Key Features of Avery Labels:
Consistent sizes with unique product numbers (e.g., 5160, 8163).
High-quality adhesive that sticks well but can be removed without residue (for some varieties).
Available in different finishes — matte, glossy, clear, kraft, waterproof, etc.
Guaranteed compatibility with most inkjet and laser printers.
Large selection of shapes and sizes, including custom options.
2. What Are Generic Labels?
Generic labels are non-branded label sheets made by third-party manufacturers. Many generic labels are designed to be Avery-compatible, meaning they match the size and layout of Avery’s popular products but at a lower price.
Key Features of Generic Labels:
Often sold in bulk at a cheaper price per sheet.
May or may not have free template support.
Quality varies widely between manufacturers.
Usually compatible with Avery templates (but alignment may need adjustments).
May use different adhesives and paper thickness.
3. Comparing Avery and Generic Labels
Let’s break down the differences between Avery labels and generic labels in terms of quality, price, variety, and ease of use.
3.1 Quality Consistency
Avery Labels:
Manufactured with strict quality control.
Consistent sizing and alignment.
Adhesive works reliably for various surfaces.
High print quality — ink doesn’t smudge easily.
Generic Labels:
Quality depends heavily on the manufacturer.
Some may have slight size variations that affect alignment.
Adhesive strength can range from weak to overly strong.
May cause ink smearing if the coating isn’t optimized for printing.
Verdict: If you need flawless, professional results, Avery has the edge.
3.2 Template Availability
Avery Labels:
Free Avery Design Print software with ready-to-use templates.
Built-in support in Microsoft Word and Google Docs.
Advanced customization options (QR codes, logos, barcodes).
Generic Labels:
Many are Avery-compatible, so you can use Avery templates.
Some offer their own downloadable templates, but these are less common.
May require manual adjustments for perfect alignment.
Verdict: Avery wins for effortless template matching, but high-quality Avery-compatible generics can work too.
3.3 Price Value
Avery Labels:
Higher price point due to brand reputation and quality.
Ideal for small quantities or high-precision needs.
Generic Labels:
Significantly cheaper, especially when bought in bulk.
Cost-effective for large-volume printing where minor imperfections are acceptable.
Verdict: If budget is your top priority, generic labels are the better choice.
3.4 Variety Special Options
Avery Labels:
Huge range of shapes, sizes, colors, and finishes.
Specialty labels like waterproof, removable, and fabric labels.
Custom printing services for unique designs.
Generic Labels:
Limited variety compared to Avery.
Mostly standard white matte labels.
Fewer specialty options.
Verdict: Avery dominates when it comes to creative and specialty labeling.
3.5 Printer Compatibility
Avery Labels:
Guaranteed compatibility with both inkjet and laser printers (check product code for printer type).
Designed to prevent jams and smudges.
Generic Labels:
Compatibility varies; some may cause paper jams or smudging.
Requires checking packaging or reviews before buying.
Verdict: Avery offers more reliable printer compatibility.
4. When to Choose Avery Labels
Avery labels are worth the investment if:
You need perfectly aligned, professional results.
You’re printing small batches for high-visibility uses (product packaging, event invitations).
You want access to free, easy-to-use templates.
You need specialty labels (clear, glossy, waterproof, custom shapes).
Example Uses for Avery Labels:
Branded product stickers for handmade goods.
Address labels for wedding invitations.
Professional shipping labels for a small business.
5. When to Choose Generic Labels
Generic labels are a smart choice if:
You’re printing in bulk for mailing lists or office use.
You’re labeling items where perfect alignment isn’t critical.
You’re working on a tight budget.
You’re okay with doing a test print and making small adjustments.
Example Uses for Generic Labels:
Bulk mailing campaigns.
Internal office organization.
Temporary labels for storage bins.
6. Tips for Using Either Avery or Generic Labels
Regardless of which option you choose, these tips will help you print perfect labels:
Match the template to the product code (or compatible code).
Do a test print on plain paper before using the label sheet.
Check printer settings — use “Labels” or “Heavy Paper” mode.
Load sheets correctly based on your printer’s paper feed direction.
Store labels properly to prevent curling and adhesive loss.
7. Pros and Cons Summary
Here’s a quick comparison chart:
| Feature | Avery Labels | Generic Labels |
|---|---|---|
| Quality | High and consistent | Varies by brand |
| Price | Higher | Lower |
| Template Support | Excellent | Usually compatible, may need tweaks |
| Variety | Wide range of shapes, colors, finishes | Mostly standard white |
| Printer Compatibility | Guaranteed | Depends on manufacturer |
Conclusion
The choice between Avery labels and generic labels comes down to your budget, volume, and quality requirements.
Go with Avery if you want flawless results, easy templates, and specialty options.
Choose generic if you need cost-effective bulk labeling and can handle minor adjustments.
For professional branding or special events, Avery’s consistency and variety are worth the extra cost. For everyday office or mailing tasks, high-quality generic labels can save you money without sacrificing too much quality.
Either way, the key to perfect labels lies in using the right template, checking printer settings, and doing a test print before committing to a full sheet.
